leadership team

A strong foundation of success and achievement

Don Dady


Over the course of more than 26 years in the financial services industry, Annexus Co-Founder Don Dady’s product designs have generated more than $28 billion in sales. He has leveraged his considerable sales, marketing, and product architecture experience to build Annexus into one of the most successful and respected independent product development and distribution companies in the country. Today, he is focused on expanding the industry by applying innovation in the development of next-generation insurance and investment products that help Americans secure their financial futures and become more retirement-ready. Don is actively involved with Phoenix Suns Charities and Habitat for Humanity.

What can we do for you?

Whether you are a representative from a financial institution or a financial professional looking to offer your clients innovative solutions, we look forward to helping you. Contact us today to learn how you can leverage ARS to help build a more secure financial future.

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This website is intended for institutional retirement industry professionals.

• Not a deposit • Not FDIC or NCUSIF insured • Not guaranteed by the institution • Not insured by any federal government agency • May lose value

This material is not a recommendation to buy, sell, hold, or roll over any asset, adopt a financial strategy, or use a particular account type. It does not take into account the specific investment objectives, tax and financial condition, or particular needs of any specific person.

Lifetime Income Builder will be powered by an insured guaranteed income solution issued by an insurance carrier that the plan fiduciary has determined qualifies for the safe harbor provisions of ERISA section 404. All guarantees and protections are subject to the claims-paying ability of the issuing insurance carrier. Lifetime Income Builder does not directly participate in the stock market or any index. It is not possible to invest in an index. Withdrawals are subject to income tax, and withdrawals before age 59½ may be subject to a 10% federal tax penalty.